Marketing

University Brand Guidelines

Graphic Identity
Graphic identity refers to the images the university offers to the public through its typefaces, logos and colors, and the applications of such on business cards, stationery, decals and more. It is the visual representation of the university’s most important symbols and marks. This guide will outline various elements of the university’s graphic identity for a number of purposes. Use of any of the elements in a manner inconsistent with what is specified herein is not authorized without prior approval from the Communications Department.

Style Guide
The Marketing and Communications Office uses as its primary reference The Associated Press (AP) Stylebook. The Style Guide references commonly used words and phrases.


Taylor Buffington
Digital Content Specialist
912.358.3397
[email protected]