Kennedy Fine Arts Building

Marketing 

The business marketing program teaches students to identify customer needs and wants, determine target markets, and design appropriate products and services. Through innovative instruction, mentoring, applied research, and community involvement, the program prepares graduates for the public and private sectors. Graduates work in market research, public relations, event management and product management.

Careers in Marketing include:
Sales / management
Retailing
Advertising
Planning / research
Brand / product management
Department stores and other retail establishments
All service industries
Banks and other financial institutions
Insurance agencies
Pharmaceutical companies
Consumer product companies
Manufacturers